Success Stories

You know that other people have achieved huge success following great product launches. You've heard the stories. You've read the reports. You know that it's happened. Now you can make it real by watching video footage of Jeff Walker interviewing the architects of over 20 different product launch success stories.

These case studies are face-to-face chats with real people - regular folks like you and I - that have made marketing history.

Case study #1
Randy Pryor is the star of this show. Without revealing his "niche," Randy explains to Jeff that he's a marketing newbie. Following Jeff's Product Launch Formula, he launched his e-book at less than $40, and in one week he brought in over $30k. Not bad for a hobby market.

Case study #2
You might want to sit down for this one. Orion Williams goes to Europe to celebrate his 30th birthday and executes a very profitable product launch (following many of Jeff's tips) from an Internet Cafe in Paris!

Case study #3
Chet Womach launches two different products within 4 months of each other. The first one does well, but the second is larger by over 400%! Learn why this is called "The Ring Launch." Yet another Product Launch Formula success story!

Case study #4
"The December Launch" details Martin Speight's wrong-time and wrong-product launch that defies conventional wisdom. He is happy to tell us in the interview just how he breaks the mold.

Case study #5
Wonder if you can sell a product already on the market? Leslie Karshner's re-launch story is fundamental to learning the "Continuous Launch" strategy.

Case study #6
Liz Sherwood was a youth minister with a new baby who needed to work from home. She is delighted with her $60k per month income from her successful product launch! Who wouldn't be!

You've been introduced to the first six video case studies. You've seen the success and excitement in the people that made it happen. Now you just need to learn what they did. Jeff Walker has condensed and compiled their stories and experiences to form the backdrop The Product Launch Formula.